Our Journey from NZ

A decade on, we continue to look to nature for inspiration in everything we do.

Our story began in New Zealand in 2007, the passion project of former professional footballer Tim Brown.

Disillusioned with over-branded shoes made with petroleum-based synthetics, he saw an opportunity to do things better.

Better Things

We work with—not against—Mother Nature, favoring both recycled and natural materials like responsibly-sourced Merino wool, tree fiber, and sugarcane. Every choice we make is a step toward a world we could all feel better about living in.

Better Ways

We innovate with a greater goal in mind: preserving our planet for future generations. As a certified B Corp, we use a data-driven approach to invest in projects, systems, and tools that maximize our opportunity for positive impact, prioritizing progress over perfection.